SURVEY TO ALL CLUB K MEMBERS

Dear Club K member 
At Club K, we very much appreciate your continuing support.

We’re currently reviewing our offerings and want to make sure we’re on track with what our members want from the Club.

Would you please take a moment to respond to the following brief questionnaire, which will help us make sure you continue to enjoy great wine and great value from your membership.

Your input is very important to us, so we’d like to say ‘thank you’ by offering an incentive to respond right now.  Send your completed survey back to us before 5 pm on Wednesday 18 May 2005  and we’ll put your name in a draw for the chance to win a case of Kulkunbulla’s finest. Fill in the appropriate boxes for each question and CLICK "Submit Survey" at the bottom.  

•  1> Why did you join Club K? (please tick as many boxes as apply)

recommended by a friend
great cellar door experience
love the wines
good value for money
access to difficult to access wines at great prices
convenience – great wine arrives on my doorstep once a quarter
attracted by the Club’s other activities eg Club K wine dinners
other? (please outline)

•  2> What are the key benefits to you of Club K membership?

private tastings at Kulkunbulla’s Brokenback Estate
easy access to interesting wines
special treatment when visiting Cellar Door
joining in at grape picking time
discount pricing
members’ wine dinners
regular special offers
15 bottles to the dozen
other? (please outline)

 •  3> How can we enhance the value to you of Club K membership?

provide members with access to Cellar Door for private functions
members only information section on the Kulkunbulla website
members’ newsletter
Club K polo shirt
Club K wine accessories
establish a loyalty card system – rewards for frequent buyers
offer Brokenback Lodge for weekend rental?
hold special events at the vineyard
members’ gourmet dinners
twilight wine tastings on the verandah at Brokenback Lodge
food and wine matching classes
special tastings of museum wines
other? (please outline)

•  4> Is there an aspect of Club K you think could  be improved?  What aspect, and in what way?

 

• 5> When you buy wine for everyday drinking, what would you typically purchase?

Whites Chardonnay
Semillon
Verdehlo
Riesling
Sauvignon Blanc
Blend
Other (please specify)
Reds Shiraz
Cabernet Sauvignon
Merlot
Pinot noir
Blend
Other (please specify)

• 6> What would you typically pay for a bottle of wine for everyday drinking?

<$5
$5 - $10
$10 - $15
$15 - $20
$20 - $30
$30 +
Not interested in ‘everyday’ wines

• 7> What would you typically pay for a ‘special occasion’ wine?

<$10
$10 - $20
$20 - $30
$30 - $50
$50 +


•  8> How often do you visit the Hunter Valley?

Once a year
Twice a year
More than twice a year

 
•  9> What’s your favourite time of the year to visit?

Summer                                 Winter
Autumn                                Spring
Easter                                    June long weekend
October long weekend       Christmas/New Year
Other?

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In order for us to include you in the draw for the case of Kulkunbulla wines we would like to ask a few personal details. You can respond to the survey anonymously, but we can't put you in the draw.

Your Name:

Email Address: 

Best Contact Number:  

Thank you again for helping us give you real value for your Club K membership.  If you have responded to this survey by 5pm Wednesday 18 May, your name will go into the prize draw to win the prize of a case of Kulkunbulla wine. Good luck!

Warm regards

Club K
Kulkunbulla Wines P/L
Broke Road, POKOLBIN